Fitfamfest 2018 which held at the Hardrock Café Beach front in Victoria Island, Lagos drew a large crowd of fitness enthusiasts. In its 3rd year running, some of the activities lined up included: Zumba, Yoga on the Beach, a swim suit competition, Ford’s StrongMan Challenge and the 5k Color run, just to name a few.
In partnership with leading brands such as Amstel Malta, Virgin Atlantic, Coscharis/Ford, Dano Slim Milk and Taxify, lots of prizes were also won from the return ticket to England won by Augustine Azuwuike- winner of the 5k colour run to the cash prize won by Jimmy Abah AKA Elastiickabah, winner of the Ford StrongMan Challenge. It was raining giveaways!
The all day fitness-festival also transcended Nigerian borders as it drew in support from other parts of Africa. Fitness brands from Botswana, Zambia and Rwanda were present to share in all the fun and excitement of the day.
The campaign which was tagged, What Are You ALL IN for? saw an audience happy not to only get into gear busying themselves with all the activities on offer, they were ALL IN for the healthy treats as well. Food vendors such as skinny corn, Donuts and Crumbs, Shaun’s pops, Shawarma Xpress, Lo’meedar fresh, Happy Coffee, Queen’s fruits and veggies, Hayzelmix, Fast forward, Efiko Café and Dear Healthys redefined healthiness in fun bites.
What were they all in for, you ask? They came, they saw and they bodied! Fitness never looked any better!