The Tennis champion, Serena Williams has won 23 Grand Slams, 72 career single titles and 4 Olympic gold medals. With all these achievements stated above, she is one person a brand would want to reckon with. Put her career in a box, she has succeeded in other aspects asides Tennis.
Now, 2018 has delivered another opportunity at her doorstep as Adweek has made her its 2018 Brand Visionary. According to the brand (Adweek), Serena’s signature move has always displayed grace even when pressure was involved. She has succeeded in overcoming circumstances in her field.
Serena Williams’ signature move has always been to display grace under pressure, to pivot away from the mundane toward the metaphysical, to plant her feet firmly in her most inspired authentic self. And so it came as no surprise that a couple of days after her disappointing loss to Naomi Osaka at the 2018 U.S. Open, she seemed remarkably unfazed by all the drama that had unfolded some 48 hours earlier.