As odd as it may sound, millions of Nigerians actually stayed awake 12 midnight on Friday to purchase their favourite products on the first day of the Jumia Black Fridays campaign, making it the most popular shopping campaign in the history of ecommerce in Nigeria
Lagos, Nigeria; 02 November 2018: Millions of Nigerian online shoppers were gripped with excitement on the first day of the Jumia Black Fridays campaign, which kicked off 12am Friday morning (November 2, 2018) as many waited until midnight to shop their favourite products at up to 80% discount. This had a positive traffic impact on the Jumia website and mobile App which peaked barely 3 hours after the platforms were opened to Nigerians to start shopping.
The chief executive officer of Jumia, Juliet Anammah, who disclosed this in a press statement today, stated that this year’s Black Fridays will mark the first time the Jumia website and App will experience such an incredibly high number of visits barely 3 hours after the campaign was launched on both platforms.
She attributed the positive development to the exciting deals, flash sales and treasure hunts available on both platforms on the first day of the company’s Black Fridays campaign. “Jumia is a trend setter, we got everyone in Nigeria talking about Black Friday and trending online after we opened the platforms to our customers, and the search traffic was at its peak unlike any other time in the history of our Black Friday campaigns. This is a good indication that Jumia is synonymous with Black Friday, and we have whet the appetites of Nigerians towards this campaign,” Anammah added.
Jumia will be rewarding its customers with N1,000 shopping voucher on its social media platforms for being part of this historic launch and remaining patient when the platforms were at their busiest.
“You stayed awake and made this our biggest launch ever. We’re giving you a gift of N1K voucher this morning on our social media pages for being part of this historic launch. Thank you for your loyalty and your patience while our store was at its busiest,” said Olamide Amosu, Head, Engagement Marketing, Jumia Nigeria.
Over 30,000 vendors are participating in this year’s Jumia Black Fridays campaign, compared to over 10,000 last year. Some of the top vendors include Binatone, HP, Intel, Samsung, Syinix, Suregifts and many more.
Majority of the exciting and mouth-watering deals will be on Jumia till the 30th of November with extra flash sales, discounts and free vouchers on the Jumia App every Friday in November, that is 9th, 6th, 23rd, and 30th.
Jumia aims at creating a connected digital Africa to improve people’s lives through the internet and technology. Our mission is to connect African consumers and entrepreneurs to do better business together. Jumia has created a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons, now partnering with more than 50,000 local African companies and individuals. Founded in 2012, with a presence all over Africa, the group has MTN, Rocket Internet, Millicom, Orange & Axa as investors.