Kim Kardashian-West has a lot to say to nay-sayers because she is kinging right now. Let’s not pretend that we are here to take scores of everything she launches. First her KKW Beauty, her lip line and perfumes which are all sold out in February.
This time she has notified us about her new contour kit and what’s interesting is the strategy in place. For the ad or campaign, her mum and grand mum are her models! Quite epic! As a way to indicate that her concealers have anti-ageing properties in it.
View this post on Instagram
MARCH 23 CONCEALER KITS launching on KKWBEAUTY.COM thanks to my mom & grandma for being the best models and going blonde for this shoot! I’m so proud that my concealers have anti aging properties and we used models ranging from their 20’s to 80’s! Go to @kkwbeauty to see all of our swatches and product shots!