For the upcoming Fashion Awards in London, The British Fashion Council is set to shine the spotlight on female designers. Dior’s Maria Grazia Chiuri will be the recipient of the Swarovski Award for Positive Change, in recognition of her “contribution to female empowerment in the fashion industry.”
Stella McCartney would also be honored with the Special Recognition Award for Innovation, a new accolade added to the ceremony’s lineup this year.
Maria Grazia Chiuri recognition comes due to the tremendous work the brand put into the feminist movement this last season. Her T-shirts printed with messages such as “We Should All Be Feminists” and “Why Have There Been No Great Women Artists?” – referencing essays by Chimamanda Ngozi Adichie and Linda Nochlin – sparked endless conversations about feminism and fashion.
Speaking on Maria’s award, Natalie Massenet, the BFC’s chairman had these to say;
“With this award, Maria Grazia will be celebrated for her successful creative achievements, her contribution to female empowerment within fashion and her determination to encourage women of future generations to believe in themselves. The positive impact she has had on the fashion and global communities makes her a great inspiration to all of us.”
The Fashion Awards, which is held in collaboration with Swarovski, is set to take place on the 4th of December at the London’s Royal Albert Hall.
Among the nominees are established names such as Gucci’s Alessandro Michele, Loewe’s Jonathan Anderson and Chiuri, who are all shortlisted for the designer of the year award, as well as new names from the London fashion scene, including the likes of Matty Bovan, Rejina Pyo and Michael Halpern, who are up for the British emerging talent in women’s wear prize.