Kim Kardashian West has proven to be a force to be reckoned with in the area of the beauty business. Since her first launch of KKW Beauty in June which sold out in just 3hrs, she has become an authority.
She plans to expand her beauty products by launching a lip line Ultralight Beam Lip and Highlighter in December. This time, Kim isn’t doing a deal with a major brand and spilling out a huge sum of money on traditional advertisements but she’s doing it all out on her Instagram page.
Kim is being strategic this time with her products, sources have it that it’s going to be relatively affordable. Ultra Light Beams Powder and Ultra Light Beams Gloss — essentially neutral-tone glitter bomb explosions intended to be used everywhere (eyes, lips, body). Each product is available in five metallic shades, retailing for $32 a pop beginning on Friday, Dec. 1 at 12 p.m. PST; super-fans can also purchase the full, 10-piece collection in a box set for $150″.
One may commend the competitive intelligence of the KKW Beauty but one also wonders who it’s targeted at, Rihanna of Fenty Beauty or Kylie Jenner of Kylie Cosmetics?