Time Magazine Names Rihanna’s Fenty Beauty as One of The Top 25 Inventions of 2017

Time Magazine Names Rihanna’s Fenty Beauty as One of The Top 25 Inventions of 2017

Rihanna keeps shattering stereotypes and breaking boundaries. The 29 year old multiple award winning had her beauty company Fenty Beauty, announced by Time Magazine as one of the top 25 innovations of 2017.

fenty-beauty

In a post on her Twitter, Rihanna expressed her delight for this inclusion and extended gratitude to her team for the success of the company.

 

In the Time’s list, the caption that precedes Fenty Beauty reads thus;

“Makeup is like a secret weapon,” says pop superstar Rihanna. “It can go from very subtle to a complete transformation.”But for many, that secret weapon is too secret: makeup companies often cater to women with light to medium skin tones, both in products and advertising, and sideline women of color. Not so with Rihanna’s line, Fenty Beauty, which launched in September with 40 shades of foundation and a diverse array of makeup models. “It was important that every woman felt included,” she says, noting that she had “100% involvement” in the development process (alongside parent company Kendo). Almost immediately, the deeper tones started selling out at Sephora; shortly thereafter, brands such as Make Up For Ever and L’Oréal launched campaigns targeting women of color. Now Rihanna is focused on launching new Fenty Beautycollections and taking her brand to the next level. “I love challenges,” she says. “So I’m going to continue to have fun and push the boundaries in this industry.” —Cady Lang

 

In the accompanying Time interview, Rihanna describes her goal, motivation, and drive towards pushing the boundaries of the beauty industry.

 

On the most important factor considered while creating products: 

Texture is the most important part of the Fenty Beauty brand. The highest priority is in the texture, from the foundation to Match Stix, to Killawatt, to Invisimatte Blotting Powder – it’s all about texture. It was really important to me that each product is made to easily build and layer with lightweight textures that are flexible even when you want to re-apply.

 

On how her experience in finding the right products for her skin helped in making this happen – 

I’ve had my makeup done thousands of time, and when it comes to foundation, you just never know how it’s going to turn out. I think foundation should look like great skin, so it was important to me that the Pro Filt’r foundation had a soft matte finish because you want a dewy look, but never shiny! It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.

 

On her fave products from Fenty Beauty

I’m obsessed with Gloss Bomb. It never gets old. Everything about it from the XXL wand, the texture, scent and feel. But funny enough, some of my favorite products aren’t even out yet.

 

Read the rest of the interview here

 

 

 

 

 

 

 

 

 

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