On Friday May 12th, the Press Conference for the bi-annual Beauty Business Week was held at the Mercedes Benz showroom, where the Three days of Exhibitions and Seminars/Workshops are set to take place. Press, Exhibitors, Speakers and Celebrity Hosts of the event were invited to meet with the event organizers. The CEO of World PR Media Tayo Afolabi, Mercedes Benz Nigeria Managing Director’s representative Ebere Annineh, CEO of Mahogany International Sola Oyebade were part of a panel that addressed all in attendance with regards to what to expect at the First Edition of the Mercedes Benz World PR Beauty Business Week and how to register.
Tayo Afolabi introduced the Seminars/Workshops topics/Speakers, highlights as well as the Official Jazz Singer of the day. As 2017 has been tagged “The year of Skin Care” by the World PR Beauty Division, there will be a lot of emphasis on skin care.
The highlights of the Mercedes Benz World PR Beauty Business Week include:
This will include Nigerian and International brands like Eco Pantry, Mo Essentials, Natural Nigerian, Bath Kandy, Lancome, Paco Rabanne. These brands will have their products on display for sale. There will also be product sampling.
There will be experience zones for experiences such as skin care analysis by brands like Lancome. Oasis Med Brand, Vane Polish and Essenza will also be offering exciting experiences. There will also be the Lipstick Garden (first ever lipstick garden in Nigeria with teardrop glasses dropping from the roof with the lipsticks displayed
Master Class/Seminar section:
Some of the Business Workshops include Beauty of Cosmetics, The Science of Dermatology, The Business of Fitness and Health, The Luxury of Beauty, The Strategy of Luxury Beauty as well as all day product and service sampling in our special Experience Zones. If you need finance for your beauty business, to find out how to connect with the best payment partner for your website shopping facility, more information on how to use technology to propel your brand, or how to start that business, making your own creams and soaps or just want a day out to taste (for free) the best of Nigeria’s best beauty brands or buy? These are for you.
Attended by Celebrities, Beauty Industry Experts like Dr. Vivian Oputa of Derma Care, Representatives of brands like Luxury Hair Care Producer, Design Essentials and International Beauty Brands Stockist Essenza (Beauty Bar), the conference was quite informative.
Automobile, Beauty and Business Editors/Journalists such as Motoring World, Naija Car Lovers, Business Day, National Daily, Omogemura, Arcadia TV, Beautybox Magazine and of course, Kamdora were also on ground to seek more information on the reason behind the alliance of both World PR Media and Mercedes Benz (owned by Weststar Nigeria). Tayo Afolabi, the Chief Executive of World Pr Media and Founder of the Beauty Business Week had this to say as part of her statement… The Beauty Business Week was created as an avenue to profile the trends and stakeholders in the Beauty Industry and partnering with Mercedes Benz to execute same was perfect due to one of the Luxury car giant’s CSR aim to promote indigenous products/services in countries it has presence in.
At the close of the Press Conference, guests were gifted Design Essentials souvenirs in the form of goody bags and were treated to canapes from Nikita Waffles and of course the official wine of the day Dominio Wine.