Passion Over Profession: Toju Foyeh

Passion Over Profession: Toju Foyeh

toju foyehThe beautiful, talented and petite fashion designer Toluwaloju Olowofoyeku just turned 27 years old. She is the founder and creative director of women’s wear brand Toju Foyeh. She actually started her professional life as a Lawyer, studying Law at the University of Reading and obtaining an LLM at the University of Manchester, both in United Kingdom.

She later returned to Nigeria in 2012 to attend law school where she became qualified to practice law in Nigeria. So why did she not continue to pursue her Law Career?

She fell in love with fashion from a very young age. That passion haunted her for a while until she decided to do something about it. After her post graduate law degree in the UK, she decided to attend fashion school in Milan, Italy. Since then she has been known as “The” celebrity designer to many Nigerian female celebs from Tiwa Savage who she credited as giving her the big break she needed to break into the Nigeria fashion and entertainment industry. Omawunmi, Waje, Andrea Manuela Giaccaglia, Toke Makinwa, Osas Ighodaro – Ajibade, Chidinma Ekile, Jennifer Olize, Adama Indimi and many more are also part of her long list of A-list celebrity clients.

Toju Foyeh x her model in her ‘Beguile’ collection at Day 3 of the Heineken Lagos Fashion & Design Week 2015

Her spotlight really came in 2015 where she showcased in the Lagos Fashion & Design Week. Showcasing pretty frocks featuring lace appliques, sheer fabrics, mermaid/ball gowns and bootleg jumpsuits learnt from attending fashion school in Milan, Italy. Prior to that, she has also been on other prestigious runways such as Arise Fashion Week and Music Meets Runway with endless feature in many magazine covers such Genevieve.

She is hands down one of the trendiest and hottest fashion designers in the Nigeria / African fashion scene. Her pieces are usually creative, bold, ambitious and dramatic. She targets women of style and class with jet setting lifestyle who want to be perceived as sophisticated, elegant and glamorous all at the same time. The brand offers bespoke service as well as ready to wear diffusion line. So what’s stopping you from following your passion? Guess what, its “YOU”.

Quick Lesson: “Passion is the Difference between having a job or having a career”.

Mariam Tijani
Nigeria Born, England Raised & now Lagos Resident. I love Fashion, Design, Adventure, World Cuisine, Music, Entrepreneurship and Innovation. I am on a mission to Inspire African Youths.

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