Do you remember Kylie Jenner‘s debut PUMA campaign for the Fierce back in march? Me neither. This was because even though the partnership was highly unexpected, Fierce the sneaker looked almost identical to Rihanna’s Trainer and nobody likes a copy-cat.
Well, while you were sleeping, Puma reinvented their Puma Suede Collection that started its story in 1968 and has been worn by many athletes, b-boys and hip hop starts with another icon: Kim Kardashian’s half little sister Kylie Jenner.
This Campaign is a true definition of Retro Loving Vibes and shows K J (do the math) rocking some major ‘80s short hair, showing off her red Puma Suede sneakers, pretending to ride the subway with her feet on the bench.
In another photo, little Jenner trades in everything red for black while making a call on a pay phone. #SoRetroRight?
P.s These new PUMA suede sneakers are available for purchase on Puma’s site right now.